A person listing their car for sale spends an average of 23 minutes carefully inputting the correct information and pictures to increase the odds that someone will buy their vehicle.

Makes sense, because which ad would you respond to: the one with little information and no intriguing pictures or the one someone took time to fill out completely and include actual images of the car?

So why is it that we don’t do the same when trying to fill highly important roles within our companies? If you were looking for a job, would you be more intrigued to apply to a company that provided a thorough job description including all the pertinent information, such as earning potential and a dynamic profile about the company’s culture, or the one who writes a few boring sentences about the job with no information on the culture or all of the great benefits?

Just like in advertising (or if you have ever watched an episode of Mad Men), content is king, so ask yourself this: what does the content of your job listing say about your company and the role you are trying to fill?

So today, when you fill out that job description, put yourself in the shoes of a candidate. Ask yourself – would I be excited to work for this company after reading this?

Here are 4 important pieces of information you must include in a great job post if you want to attract great candidates:

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Tagged as: employers, hired my way, hiredmyway, hiredmyway.com, how to write a job description, hr, recruiters, what to include in a job posting

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